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Jonathan Engle

Head of Marketing

Founded Startup Stack, scaled to 10,000+ members, sold to Startup Science. Leads marketing, sales, marketplace strategy, and M&A integration. Utah Army National Guard member.

How to Measure the ROI of Your Startup Accelerator Program

How to Measure the ROI of Your Startup Accelerator Program

Sponsors want proof your program works. Here's how to measure accelerator ROI with the right metrics, reporting cadence, and tools.

Best Startup Incubator Software and Tools

Best Startup Incubator Software and Tools: A Buyer's Guide

A buyer's guide to incubator and accelerator management software: what to look for, how platforms compare, and which tools fit different program types.

SaaS Sales Models for the Startup Market: Which One Fits?

SaaS Sales Models for the Startup Market: Which One Fits?

Direct sales, PLG, marketplace, or ecosystem? Here's how to choose the right SaaS sales model for reaching early-stage founders.

How to Sponsor a Startup Accelerator Program (And Get ROI)

How to Sponsor a Startup Accelerator Program (And Get ROI)

Most accelerator sponsorships deliver a logo and nothing else. Here's how to structure startup program sponsorships that drive founder activations.

Why Selling to Startups Is Different (And How to Do It Right)

Why Selling to Startups Is Different (And How to Do It Right)

Traditional B2B tactics fail with founders. Here's the framework for reaching startups when they're actually ready to buy.

The State of Startup Perks: How Providers Are Reaching Founders

The State of Startup Perks: How Providers Are Reaching Founders

Data from 500+ providers and 89,000+ founders on how startup perks programs actually perform. What works, what doesn't, and why distribution beats discounts.

How to Measure CPA When Selling to Startups

How to Measure CPA When Selling to Startups

CAC measurement breaks down for the startup segment. Here's how API-level attribution gives providers real data on what's working.

SaaS Customer Lifecycle Marketing: Reach Founders at the Right Moment

SaaS Customer Lifecycle Marketing: Reach Founders at the Right Moment

Timing beats targeting when selling to startups. Lifecycle-aware distribution outperforms static perks pages by an order of magnitude.

The SaaS Go-to-Market Playbook for Reaching Early-Stage Founders

The SaaS Go-to-Market Playbook for Reaching Early-Stage Founders

Most GTM playbooks ignore the startup segment. Here's how SaaS companies build distribution into founder ecosystems with real attribution.

Startup Perks Programs: The Provider's Guide to Building One That Converts

Startup Perks Programs: The Provider's Guide to Building One That Converts

AWS, Stripe, and HubSpot run startup perks programs. Here's how to build yours and distribute it where founders actually look.

Platform Update: Nova AI Advisor, Advisory Module, Super Admin Reporting

Nova now pulls from nine data sources to give founders personalized guidance. Plus: a full advisory hub, super admin reporting, AI tool fixes, and more.

Release Notes: March 31, 2026

Full release notes for the March 31st, 2026 product release from Startup Science.

Startup Science Spring 2026 Platform Update: 17 AI Tools, Help Center, and More

17 AI business tools, a built-in Help Center, program management upgrades, and platform-wide engagement features. Here is everything new.

Startup Science Acquires Startup Stack to Supercharge Founder Support

Startup Stack joins the ecosystem, bringing 400+ curated software deals and millions in potential savings directly into the platform.

Ping: Real-Time Messaging Built Into Your Startup Portal

Ping brings in-app messaging to the Startup Science portal. Direct messages, group chats, threads, mentions, and file sharing, all without leaving the platform.

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The Startup Ecosystem Is Growing. Is Your Program Built for It?

A data-informed report for accelerator and incubator directors on where the ecosystem is heading, what's changing for startup programs, and more...