Providers
Be there before they pick anyone
In sticky categories, the company that lands a founder first tends to keep them. Until now there was no way to reach founders at formation, before they’d chosen a vendor. Startup Science gives you that channel, and founders find your offer when they’re looking for one.
Founder acquisition that isn’t
a keyword auction you keep losing
a trade show booth
cold outreach into a fragmented market
a logo on a generic deal directory
impressions you can’t tie to a customer
interruption marketing aimed at people who are busy
01 · Which one are you?
Built for how you sell to founders
02 · Your first week
Four things you’d use in week one
Providers usually start with these four. All four work from the same founder record, and nothing is entered twice.
03 · The jobs
What the platform does here
Founders before their first vendor
Reach a founder before they’ve chosen a vendor, in the categories where the first choice usually sticks.
In hosting, CRM, banking, accounting and legal, whoever lands the founder first tends to keep them. Everyone in your category knows this, and none of you have a way to act on it, because there’s no channel that reaches a founder at formation. So you spend your budget on founders who already have an incumbent. They’re the most expensive customers to chase and the least likely to switch.
Target founders by stage and sector
Software providers target founders everywhere by stage and sector. Geo-targeting for local services is coming soon.
Founders are fragmented and there’s no single place to reach them in numbers, so acquisition happens through search auctions, social, trade shows and cold outreach. Founder acquisition costs run from a hundred dollars to several thousand depending on the channel, and most of that spend lands on the wrong founders, because none of those channels know what stage a company is at or what it actually needs.
Offers shown when the need appears
Your offer surfaces when the founder’s own profile shows the gap you fill, inside the work they’re already doing.
Every channel available to you is interruption marketing. You buy attention from people who are busy doing something else, and the best case is that you catch them in a week when they happen to care. Founders have learned to ignore it, which is why conversion stays flat while the cost of reach keeps climbing.
Redemptions you can count
See what was offered, what was claimed, by whom and what it was worth, recorded as it happens.
Perks get lost in generic deal directories and nothing reports back. You can’t tell what worked, who redeemed, or whether any of it produced a customer, so the channel gets defended internally on faith. That’s a difficult position when your board asks for cost per acquisition and the honest answer is that nobody knows.