Field guides
Twenty-eight arguments, written down
Each one names a problem you already have and the operating answer to it. They’re free!
Where all of this comes from
The Startup Lifecycle
Published by BenBella Books and backed by the Fulbright Program. Every guide below develops one part of it.
The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit
By Gregory Shepard (BenBella Books, September 24, 2024)
A blueprint for building and selling a startup, from first idea to exit. Open it at the phase you’re in: it covers all seven phases, the failure patterns at each one and the exit system underneath them.
How they’re organized
Three series
Every guide is a free PDF of about eight pages, written for one kind of organization or for a problem all of them share.
Built for how your organization operates
There’s one guide for each of seven kinds of organization, and the challenge and the science are the same across all of them.
Built for every ecosystem that builds ventures
These six guides cover the problems every organization in this work runs into, whatever its shape.
The founding series
These fifteen guides explain why entrepreneurial support is hard to run, fund and prove.