Field guide 9
Week Three
Why cohort engagement collapses once the novelty wears off
Every ecosystem that builds ventures
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7 pages

What it argues
Every program manager knows the shape of it. Weeks one and two are electric. Somewhere in week three the room gets quieter, and from there it is a question of how much you lose and how fast you notice.
What you take away
Capture what each founder came for
Watch engagement as a trend, not an event
Surface the drop inside the recovery window
Give the intervention something specific to say
Distinguish disengagement from overload
Attribute engagement to programming
Carry the pattern into the next cohort
Tell us where to send it
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