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Field guide 9

Week Three

Why cohort engagement collapses once the novelty wears off

Every ecosystem that builds ventures

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7 pages

Week Three cover

What it argues

Every program manager knows the shape of it. Weeks one and two are electric. Somewhere in week three the room gets quieter, and from there it is a question of how much you lose and how fast you notice.

What you take away

  • Capture what each founder came for

  • Watch engagement as a trend, not an event

  • Surface the drop inside the recovery window

  • Give the intervention something specific to say

  • Distinguish disengagement from overload

  • Attribute engagement to programming

  • Carry the pattern into the next cohort

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You are requesting: Week Three

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